Bhubaneswar: Khimji Dayabhai Co. Group, one of Odisha’s longstanding jewellery houses, is celebrating 90 years of its journey, marking a legacy built on trust, transparency, craftsmanship and enduring customer relationships. From its beginnings in Baripada in 1936, the Group has evolved into a multi-brand jewellery business spanning four generations, while continuing to be guided by the values on which it was founded.
As it enters its 100 years, the Group is combining its legacy with a renewed focus on innovation, new-age consumers and expansion beyond Odisha. Founded by Khimji Dayabhai, Chatrabhuj Dayabhai Nanda & brothers, the business began with a simple customer-first philosophy: honest weight, purity of gold and fair pricing. These principles continue to guide the Group’s approach to jewellery and customer relationships.
The Group’s 90th-anniversary celebrations are being marked through campaigns that bring alive its legacy, values and enduring customer relationships. The first themed, “Carrying Forward the 90-Year-Old Legacy of Transparency,” centers on “real customers, real voices,” placing customers and their stories at the heart of the celebrations. It brings together portraits and stories of customers and families associated with Khimji Dayabhai Co. Group across generations, alongside anniversary experiences in Baripada, Bhubaneswar, Balasore and Bhadrak.
Complementing this, the Group has unveiled “24-Karat Transparent,” a campaign that draws a parallel between the purity of gold and the transparency that has guided the business for 90 years. Featuring Arnika against a contemporary backdrop, the campaign reflects transparency across gold testing, pricing, craftsmanship and customer relationships, reinforcing the belief that transparency is not merely a value, but a philosophy reflected in every transaction, interaction and creation.
Speaking on the milestone, Nishit Nanda, CEO, Khimji Dayabhai Co. Group, said, “Ninety years is not just a milestone; it is a celebration of the trust generations of customers have placed in us. Our journey from a single store in Baripada to a multi-brand jewellery business across four generations has been shaped by our commitment to honest gold, honest weight and transparent relationships. As we enter our 100 years, we remain focused on carrying these values forward while embracing innovation and evolving customer needs. Our 2028 vision includes a ₹500 crore turnover target, expansion beyond Odisha and new high-end boutiques. This anniversary marks both a celebration of our legacy and the beginning of new chapters, as we continue to build a nationally relevant jewellery house while staying true to the promise with which we began: trust first, transparency always.”
Two New Chapters: YOULRY.COM and ARNIKA CRAFTED BY KHIMJI DAYABHAI CO. GROUP
As part of its next phase of growth, the Group is introducing two new jewellery brands—YOULRY.COM and Arnika, representing distinct expressions of contemporary jewellery.
Launched in 2021 and founded by Nishit Nanda, YOULRY.COM represents the Group’s approach to the evolving needs of younger, digitally native jewellery consumers. Positioned as a digital-first jewellery brand, YOULRY.com offers versatile designs across white, yellow and rose gold, ranging from delicate everyday pieces to contemporary and statement jewellery. The brand focuses on convenience, customisation and a more contemporary jewellery-buying experience, reflecting the changing preferences of a new generation of consumers.
ARNIKA, the Group’s premium jewellery brand, represents a contemporary expression of its heritage and craftsmanship. Designed for consumers seeking refined jewellery with a modern sensibility, the brand brings together traditional craftsmanship, contemporary design and a premium retail experience. Through ARNIKA, the Group aims to build a distinctive modern jewellery identity while retaining the trust and transparency that have defined the Group for nine decades.
