Khimji Jewellers Launches Unlock Sale

Bhubaneswar: Leading jewellery brand, Khimji Jewellers has launched a unique sale for customers named, ‘The Unlock Sale’. The Sale aims at strongly connecting with customer sentiments and inspiring them to unlock themselves and unlock their potential by exploring new journeys, new experiences and by investing on the gold. It has been rolled across all store of Khimji Jewellers at Bhubaneswar, Cuttack, Berhampur and Rourkela. The Unlock Sale started from September 25 and will continue upto mid of October 2020.

The main features of Khimji’s Unlock Sale are: upto 70 per cent off on gold jewellery making charges; upto 50 per cent off on luxury watches and upto 20 per cent off on silver jewellery making charges.

Commenting on the special offer, Khimji Jewellers’ Managing Director Mitesh Khimji said, “Particularly now when there is no imminent end to the Covid-19 pandemic, the spotlight will continue to remain on the precious metal. Gold as an asset usually shares negative correlation with other assets (such as equity, debt and real estate), and tends to perform better during risk-off periods.”

He added, “It protects the investors’ capital against tail risks and other events that have an adverse impact on capital or wealth. Smart investors are rightly buying gold, recognising it to be a hedge and/or a store of value during uncertainty. While demand for jewellery and physical gold has taken a hit, the focus is on the investment forms of gold.”

“Even the central banks of the world, recognising the risk involved, are adding to their gold reserves. Gold, as you may know, plays an important role in central banks’ reserve management. Invest in Gold from Khimji with Buy Back Guarantee,” added Khimji.

With a legacy of 84 years, Khimji Jewellers is the first jewellery house in Odisha to sell 100% BIS certified gold jewellery and 100% IGI certified diamond jewellery. Khimji today has grand showrooms at Bhubaneswar, Cuttack, Rourkela and Berhampur. These showrooms offer a vast range of jewellery and fashion items in Gold, Diamond, Platinum, Silver and other precious metals & stones, along with an impressive collection of luxury watches.