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'Mersal' Music Breaks Crosses 100 Mn Streams


27 October 2017

OMMCOM NEWS


New Delhi: The music of actor Vijay's controversial Tamil film "Mersal" has broken the record of reaching 100 million streams across platforms within a span of 10 days, according to Sony Music India.

The film's album features four songs -- in trademark A.R. Rahman style -- that are linked to the storyline and bring out the narrative in a way that it adds to the essence of the film.

"Aalaporaan Thamizhan" has found huge popularity, while "Mersal Arasan" serves as a perfect track with varied rhythms and a peppy tune for a dancer like Vijay.

Then there's "Neethanae", a romantic track sung by Rahman and Shreya Ghoshal. Lastly, "Maacho" is a quirky yet addictive number sung by Sid Sriram and Shweta Mohan.

Ashok Parwani, Head - South, Sony Music India, said in a statement: "'Mersal' is a hit on arrival. 100 million streams in unheard of for any film in the south. This is just the beginning, Vijay has cut across geographies and globally too has seen a phenomenal reception."

The movie got caught up in a controversy after the Tamil Nadu unit of the Bharatiya Janata Party (BJP) demanded the removal of specific dialogues which take a dig at the Goods and Services Tax (GST) and digital India.

(IANS)