Cuttack: Jazzed up t-shirts are not just the current trend but also one of the fun parts of a wardrobe. While t-shirts with quotes in English and Hindi are easily available online or offline, we know the same cannot be said for t-shirts with Odia quotations. But not anymore.
OdiTees by Abhijit and Debasis puts the funky one-liners and punch lines on t-shirts which are an absolute crowd favourite at the Bali Jatra. Sporting famous Odia one-liners like ‘Kassaw’, ‘Kana Sabu Bhala Ta’, ‘Full Bobaal’, ‘Being Odia’, ‘Aame Odia Sabuthu Badhia’ and others, the kiosk houses about 35 varieties of t-shirts.
Speaking to OMMCOM NEWS, Abhijit said, “We got this idea after seeing demands of t-shirts with quotes and decided to put Odia punch lines on t-shirts. We started last year with just 15 designs but with growing public demand we increased our variety of designs this year. We have customers of all groups from 18-something college-goers to working professionals to senior citizens.”
Notably, 20 per cent of their profits go to Silver City Cuttack Public Charitable Trust which works in ways for the upliftment of society. While the normal price T-shirt is Rs 350, it is available at a discounted price of Rs 299 at the Bali Jatra.
With the iconic and historical fest of Bali Jatra enters into its last day today, heavy footfall is expected on today.