Bhubaneswar: In a significant development for the digital marketing world, Cuttack-born entrepreneur Sindhu Biswal, alongside Sushant Sadamate, has launched Buzzlab, a content-driven growth firm.
The company is designed to help scale brands, startups, and creators using data analytics and AI workflows across platforms like YouTube, Instagram, and Spotify.
Sindhu Biswal, a second-time entrepreneur, brings a wealth of experience to the table.
In 2017, he built a social networking app that gained over one million users, marking the beginning of his journey in the tech space. Since then, Sindhu has led growth strategies for leading startups like Paytm Insider, FilterCopy, Betterhalf, and Jupiter.
His expertise has also extended into the creator economy, where he has served as a growth advisor to prominent figures such as Raj Shamani and Finance with Sharan’s 1% Club.
“What I’ve noticed is brands want to be creators, and creators want to become brands,” said Sindhu Biswal, Founder and CEO of Buzzlab.
“Most agencies are too focused on checking boxes—chasing the next big launch, award, or trendy ad. No one owns the outcome. Buzzlab is different; it’s built on first principles and a growth mindset.”
Buzzlab operates with three tailored playbooks—the Instagram playbook, YouTube playbook, and growth marketing playbook—to scale organic and performance marketing efforts for brands. These strategies ensure improved customer acquisition costs, higher returns on investment (ROI), and substantial growth.
Sushant Sadamate, co-founder and COO, also brings years of agency experience from renowned firms like Lowe Lintas, Famous Innovations, and L&K Saatchi & Saatchi.
Sushant has managed global accounts for top brands such as Hero MotoCorp, Flipkart, and Dell.
His vision aligns closely with Sindhu’s in rethinking traditional marketing agency roles.
“At Buzzlab, we’re moving beyond the usual playbook,” Sushant said. “Our approach is about creating content that doesn’t just meet a quota but sparks meaningful growth.”
