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How Social Media Helps In Conversion Of Commoners Into Celebrities Overnight


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19 August 2019

Sangita Agarwal


Bhubaneswar: Over the last decade, social media has drastically changed the way we communicate or interact with each other. With so many people using social media nowadays, some videos get viral very soon for their content. Some post the videos of talented common people on the streets which garner lots of likes and shares, thus increasing its visibility and acceptance.

There are many such videos which have made a common man into celebrity overnight. And some videos just touch your soul.

 1: A middle aged woman Ranu Mondal's soulful rendition of Lata Mangeshkar classic "Ek Pyar Ka Nagma Hai" which was shot at West Bengal's Ranaghat railway station and shared on a Facebook page made her an internet sensation. She started receiving multiple offers to appear on singing and talent hunt shows. She now looks completely unrecognizable after a makeover sponsored by the show executives.

Ranu's rendition of the Bollywood classic was so much viewed and shared over the social media that it has till date garnered over 41 lakh views. Her popularity has also earned her the title 'Lata of Ranaghat'.

2:  Recently, a ‘Zomato’ delivery boy named Pranjit Haloi caught the fancy of the social media users when his rendition of Bollywood classic ‘Gori tera gaon bada pyara’ became viral on Facebook. A customer named Anirban who had ordered food on this delivery platform had shot and posted it in his Facebook wall.

From the delivery boy's Zomato profile, Chakraborty discovered that he aspires to be a singer and requested him to sing a song when he was on his doorstep with the delivery. The video has fetched over thousands of shares and views uptil now.

3: Another young boy’s video in which he is showing his singing talent has also garnered lots of shares and views making him an internet sensation overnight. He beautifully captures the romantic rendition of Kumar Sanu’s songs from yesteryear Bollywood movie ‘Deewana’.

Though much is not known about the boy, his clothes make him seem as a daily wage labourer.

 A video becomes viral when it is shared and re-shared umpteen times with thousands of views within a short span of time. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content.

But when some videos showcases innate talent of common man, and make them celebrities overnight, one feels that the purpose of social media is achieved.