Bhubaneswar: The Indian Institute of Management (IIM) Lucknow’s Centre for Marketing in Emerging Economies (CMEE) has launched a survey on the Puri Rath Yatra experience in collaboration with Newsroom.
According to reports, the survey will focus on understanding the challenges in managing large crowds and ensuring a smooth experience for devotees. The findings of the survey are expected to provide valuable insights for planning and strategising future events like the Rath Yatra.
According to Newsroom, this study is expected to provide valuable insights for organising and managing large-scale events like the Rath Yatra and addressing the challenges that come with them. Participants can share their opinions through the provided links, and the last date to fill out the survey form is July 15, 2025.
To give your opinion in English and Odia, click on the given links such as https://shorturl.at/t4pR3 and https://shorturl.at/hf3p9, respectively.
The survey results will be shared with participants who will be required to provide their email ID in the form. The opinions shared by participants will be kept confidential.
The survey aims to gather insights on crowd management during large-scale events like the Rath Yatra, which faced challenges during the Gundicha Yatra this year. On that day, crowd management issues led to a stampede near the Mausimaa temple, resulting in some pilgrims and tourists losing their lives. As a result, the administration was more proactive during the Bahuda Yatra and Suna Besha.
