Bhubaneswar: Khimji Dayabhai Co. Group, from Baripada, one of Odisha’s most respected jewellery houses, celebrated a milestone moment with the grand opening of it’s first-ever Arnika store on September 23, after unveiling the new brand. Located on Janpath Road, Bhubaneswar, the store brings the brand’s vision to life in a world-class retail space featuring fluid, contemporary interiors, curated jewellery zones, and interactive displays.
The debut collection has been thoughtfully crafted for every occasion from weddings to work-wear, daily wear to casual styles, reflecting Arnika’s philosophy of creating versatile, lightweight, and deeply personal jewellery that invites every woman to experience her unique story.
Following the unveiling of Arnika on September 20th, the new store embodies the brand’s spirit — fluid, graceful, and adaptive, just like the women it celebrates. Every aspect of the store has been designed to offer a seamless and welcoming experience for visitors, from the flowing interiors to the interactive displays, creating a space where every visit feels personal and memorable.
“Our brand launch was about introducing Arnika. Today is about bringing Arnika to life,” said Rajendra Nanda, Managing Director, Khimji Dayabhai Co. Group. “This store is more than a place to shop. It’s a space to connect, to feel, and to experience a brand that celebrates every woman who doesn’t just follow the current, but becomes the current.”
Echoing this sentiment, Nishit Nanda, CEO, Khimji Dayabhai Co. Group, who led the journey, added, “When we created Arnika, we knew it needed a home that truly reflected its soul and this store is that home. Every detail, from the interiors to the way jewellery is presented, has been designed to flow effortlessly and capture the spirit of today’s woman.”
The store opening event featured a ribbon-cutting ceremony with renowned Odia actress Supriya Nayak as the special guest, joined by honourable guests and the Arnika team. Guests were treated to a sensorial walkthrough of the store, which has been thoughtfully designed to offer a seamless experience for every visitor. From the fluid interiors to the interactive displays, every detail has been perfected to make each visit feel personal and welcoming.
Speaking at the event, actress Supriya Nayak said, “Arnika is more than jewellery, it’s a feeling. I love how each piece reflects fluidity and strength, just like the women who wear it. It’s wonderful to see a brand from Odisha step into such a beautiful new chapter while staying true to its roots.”
Dimple Shah, Head of Marketing, Khimji Dayabhai Co. Group, said, “This store is our love letter to Bhubaneswar. It is here that Arnika takes her first step into the world. We’ve designed an experience that invites every woman to explore jewellery not just as a purchase but as an extension of who she is.”
Located on Janpath Road, Bhubaneswar, Khimji Dayabhai Co. Group’s new store, Arnika, brings a world-class jewellery experience to the city. The store showcases an exclusive debut collection featuring luxury gold jewellery designed to reflect Arnika’s philosophy – versatile, lightweight, and crafted to tell every woman’s unique story. With its modern, modular designs that effortlessly complement today’s lifestyle, Arnika offers pieces that are as practical as they are elegant. Every piece in the showroom is 100% BIS-hallmarked, ensuring the highest standards of purity and trust.
