Bhubaneswar: Millet-based foods are emerging as the star attraction at the ongoing Subhadra Shakti Mela being held at the IDCO Exhibition Ground in Bhubaneswar. From millet poda pitha and kshira gaja to ragi laddus, bajra dosa mix, foxtail noodles, and millet biscuits, the stalls are drawing large crowds eager to taste Odisha’s new wave of nutritious and organic delicacies.
Prepared entirely by women self-help group (SHG) members, the millet products are organically sourced and traditionally processed in rural areas before being given a modern twist. Rich in fiber, protein, iron, calcium, and antioxidants, these “super grains” are known to help control diabetes, improve digestion, and boost immunity, making them increasingly popular among health-conscious consumers.
Women entrepreneurs from districts such as Sundargarh, Kandhamal, Rayagada, Cuttack, and Khordha are showcasing an impressive range of innovative millet products — from pasta and cookies to snacks and bakery items — catering to modern tastes while staying true to traditional roots.
At stall number 137, members of the Dulanapur Producer Group from Cuttack district reported brisk business, earning over ₹50,000 in a single evening by selling items like millet chocolate cookies, mandia muri, and energy chocolates.
“People love our products and are buying them in large numbers. The Subhadra Shakti Mela has given us a wonderful platform to reach new markets and turn our traditional foods into a sustainable business,” said Bijayalaxmi Sahu, a member of the Dulanapur Producer Group.
The Mela has already recorded total sales exceeding ₹2.20 crore, underscoring its success as a platform for women’s empowerment, rural entrepreneurship, and sustainable food innovation.
Beyond the food stalls, the fair’s vibrant evening cultural programs have added to its festive charm. Performances like Odissi dance by Nupur Dhwani Nritya Parishad, Shiva Tandava by R.K. Nritya Academy, and devotional bhajans by Narendra Kumar have captivated visitors.
The Subhadra Shakti Mela continues to strengthen the link between women entrepreneurs and consumers, giving a modern identity to Odisha’s rural flavors while promoting the inclusion of millet-based foods in everyday diets.
