09 September 2019
Bhubaneswar: Odisha Chief Minister Naveen Patnaik on Monday inaugurated ‘Adisha’ (Adibasi Odisha)-a one stop exclusive retail shop for tribal products.
Adisha, the new revamped tribal retail outlet located in the premises of the head office of the Tribal Development Co-operative Corporation of Odisha Ltd (TDCCOL) here has been designed to give the consumer an altogether different experience.
"The purpose of this outlet is to facilitate marketing of tribal produces with a view to fetch remunerative prices to the primary producers and also popularise these produces worldwide," said Jagannath Saraka, Minister of State ST & SC Development, Minorities & Backward Classes Welfare speaking to newsmen.
The outlet has been planned and conceptualized by Mansi Nimbhal, Managing Director, TDCCOL.
"Adisha will sell handicrafts, handlooms, food products made by adibasis. We will make these available to the people through good branding. As a result of which our adibasis will get good market for their produces and get direct income," informed Nimbhal.
She said that TDCCOL has four retail outlets in Bhubaneswar which include two at the airport, this one at Rupali square and a souvenir shop in ST & SC RTI Campus at CRP square.
"This apart we have a e-commerce website in the name and style of adisha.in through which anyone anywhere in the world can buy and get products made by our adibasis," she added.
Notably, TDCCOL has been operating since 1967 to facilitate marketing of tribal products like minor forest produces, surplus agriculture produces, handicrafts, handlooms, art, jewellery, spices, painting, food items like ragi cookies, bakery products and much more organically crafted by tribals themselves. TDCCOL has 11 exclusive Tribal World Outlets in six districts in the State apart from dedicated mobile shop-Tribals on Wheels.