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Odisha Invites Delhi/NCR-Based Investors To Explore Investment Opportunities In Agri-Marketing


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11 October 2018

Ajesh Mallick


Bhubaneswar: In the run up to the Make in Odisha Conclave-2018 here in November, State Cooperation Department organized a consultative worshop on agriculture marketing at Gurugram yesterday (October 10) in association with Federation of Indian Chambers of Commerce and Industry (FICCI).

The workshop was attended by over 50 investors based in Delhi-NCR who expressed their interest to explore investment opportunities in Odisha’s agriculture marketing sector, stated a press note adding that they included leading names like Maersk, Bayer, Mother Dairy, StarAgri among others.

Addressing the workshop, Odisha Cooperation Minister Surya Narayan Patro said, “Odisha has already attained self-sufficiency in food production. Over the last few years, the State has experienced success in terms of crop area, production, productivity, food security, irrigation, leading to a rise in farmers’ income. The State bagged national “Krishi Karman Award” four times consecutively between 2010-11 and 2014-15. It is also the seventh largest vegetable producing state in the country.”

“In order to realize the goal of enhancing farmers’ income further in a sustainable manner, the Government of Odisha is seeking private investments across a range of areas under agriculture marketing from quality infrastructure for storage, grading, sorting, packaging and trading of agricultural produce to providing ease of trade between sellers and buyers respectively. The other focus areas include enabling hassle-free IT-based interface with Governmental setups for compliances and offering modern features such as electronic trading platforms, warehousing receipts and quality assaying facilities,” the Minister further stated.

The press note said that the workshop was a curtain raiser event for the session on Agriculture Marketing during Make in Odisha Conclave-2018. The objective was to acquaint the participants in this sector with the policy and regulatory environment and investment opportunities in the agriculture marketing sector in Odisha.

The workshop provided a platform to all the stakeholder groups in agribusiness and allied sectors for sharing of knowledge and focused discussion with officials of Government of Odisha, the press note added.

As per the Odisha Department of Cooperation, the key reform initiatives undertaken to give a thrust to agriculture marketing in the State are:

1: Enabling Environment for Agricultural Marketing in the State through supportive legislation

2: Promotion of ‘Kalinga Pure’ Brand for Agricultural Produces from Odisha

3: Promotion of Contract Farming

4: Promotion and Development of Warehousing & Promotion of Warehousing Receipts System

5: A full-fledged Warehousing Act

6: Attracting private investment in Marketing Infrastructure and exploring models of setting up and operation of markets/facilities in PPP mode

7: Marketing linkages for Agricultural Produce, especially, produce from Tribal Areas

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