Odisha: ‘Mission Shakti Mela’ To Start From Dec 5 In Bhubaneswar

Bhubaneswar: Promoting products prepared by Mission Shakti Self Help Groups across the state, the Directorate of Mission Shakti under the Department of Women & Child development and Mission Shakti is organizing a state level mega exhibition for the first time named ‘Mission Shakti Mela’ from 5th December to 16th December 2019 at the IDCO Exhibition Ground here.

This Mela will have 200 numbers of stalls for display and sale of various handloom, handicraft, non-timber forest produce (NTFP), food items, spices and non-farm products. Mission Shakti Mela will be inaugurated by Minister, Women & Child Development and Mission Shakti, Tukuni Sahu.

Mission Shakti Mela is a unique initiative by the Government to extend a platform to the women SHG producers and Producer Groups (PGs) to display and sell their wide range of products through this exhibition.

This will not only help urban consumers gain knowledge and access diversified and unique SHG products at Bhubaneswar but also enable rural and urban women producers to showcase their products, develop market linkage and further refine their produce as per the current consumer preferences.

Mission Shakti has been a revolutionary initiative started in the year 2001 by Government of Odisha with the aim to empower women across the state, both rural as well as urban. It endeavours to provide sustainable livelihood solutions to women SHGs and PGs with a view to enable them to generate a long term and sustainable income source.

Commissioner-cum-Director, Mission Shakti, Sujata Kartikeyan briefed media persons at the Mission Shakti Bhavan and highlighted the objective the ‘Mela’. Senior officials of the Directorate were also present at the press conference.

Salient Features:

Mission Shakti Mela will remain open from 11 am to 9 pm during 5th to 16th December;

200 stalls offering a wide variety of rural products – handloom, handicraft, NTFP, food items, spices and non-farm products;

Nearly 200 varieties of products made by women to be displayed for sale. IV. More than 500 women members of 262 women SHGs and PGs across;

30 districts of Odisha participating with their produce.


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