Odisha: Prisons Directorate Moots E-Marketing Platform As Demand For Jail Products Surges

Cuttack: Indigenous products produced by inmates of prisons across Odisha is selling like hot-cakes. Mustard oil and ‘Duree’ (mats) manufactured in Choudwar jail are the most sought-after products. The demand for these two products is so high that the prison authorities are unable to replenish these handmade products which are flying off the shelves in no time.

Director General Prisons and Correctional Services, Satyajit Mohanty says, the reason behind the demand for jail products is purity, quality and affordability. Like every year, the Prisons Directorate of Odisha has set up stalls at the ‘Baliyatra’ this time. People from all across Odisha beeline the Prisons’ Directorate stall as the appeal of the jail products continues to grow.

“These products should be available to people across Odisha and beyond. We are planning to launch an e-marketing platform and there is a plan to open an outlet in Bhubaneswar on a permanent basis where these products will be available throughout the year,” Mohanty said.

The turnover for jail products during 2019-19 was about Rs 1.40 crore. Looking at the demand there is a lot of scopes to increase this turnover to more than Rs 2 crore. In addition, the Directorate is looking for a catchy common brand name under which all products produced in jails will be marketed.

“The biggest contributors to the jail products turnover is Koraput jail with Rs 30 lakh in 2018-19. Few other jails like Choudwar, Bhawanipatna, Dhenkanal, Keonjhar and Baripada are also doing well,” Mohanty added.

Satyajit Mohanty, Director General, Prisons and Correctional Services, Odisha

Surya Kumar Rout

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