Bhubaneswar: Odisha has achieved yet another milestone in the sphere of healthcare towards healthy maternity by e-transferring over Rs 2,000 crore to pregnant and lactating women.
Under the Mamata Scheme, the State Government has reached 43 lakh pregnant and lactating women and e-transferred Rs 2006 crore as cash benefits directly to the bank accounts of beneficiaries across the State till date, said an official press release issued here today.
The Mamata Scheme has empowered women by enhancing their social and financial status.
The scheme has brought a positive impact on the nutritional status, healthy habits, and other maternal and child health services, the release added.
Earlier too, the scheme has achieved several milestones to its credit since its inception.
One of the major milestones of the scheme was that it reached to more than 25 lakhs beneficiaries in the year of 2016.
Further, the scheme included under 5T initiatives i.e. ‘Mo Sarkar’ programmes in December 2019 and received more positive feedbacks from the beneficiaries.
Mamata, a flagship conditional cash transfer maternity benefit scheme of the State was launched in September 2011. Its prime objective is to reduce maternal and infant mortality by improving the health & nutrition status of pregnant and lactating women and their infants.
The scheme targets to motivate pregnant and lactating women to avail maternal and child health services and adopt optimal nutrition behaviours and practices.
Further, Mamata scheme intends to compensate wage loss partially for working women, so that they can take adequate rest and nutritious diet during the most critical periods of their pregnancy and post pregnancy.
Pregnant and lactating women of 19 years of age or above for their first two live births, except all government / public sector undertakings (central and state) employees and their wives, are eligible to get benefits under the scheme.
A special policy was formulated by the State Government for Particularly Vulnerable Tribal Group (PVTG) pregnant women by relaxing the two live birth norms to get benefits under the Mamata scheme.
The beneficiary receives Rs 5000 in two installments (Rs 3000 after 06 months of pregnancy and Rs 2000 after the infant completes the age of 10 months) on the fulfillment of certain conditions.
The benefit of the scheme is e-transferred directly to the bank accounts of the Mamata beneficiaries.