Bhubaneswar: In a bid to expand the boundaries of Odisha’s famous ‘Adivasi Mela’ beyond the state, the Department of SC and ST Development and Minorities & Backward Classes Welfare has come up with a hybrid model for the culturally extravagant fair. In a step towards this, Chief Secretary Suresh Chandra Mahapatra today launched the social media plan of the Adivasi Mela.
Development Commissioner PK Jena and Principal Secretary of the department Ranjana Chopra were present on the occasion of the launch on the premises of Lok Seva Bhavan. The challenges thrown by the COVID-19 pandemic have been transformed into an opportunity, they said.
Mahapatra said as a positive response to the unprecedented pandemic, department has excellently planned the hybrid model. Adivasi Mela is widely popular within and outside the State. This hybrid model will further widen its popularity by extending it to the persons who are unable to visit it physically.
“The virtual mode of the mela will have a marketing platform through which interested people can purchase the tribal products,” he added. The department was asked to develop a permanent digital marketing platform so that people from different parts of the globe can buy the products throughout the year.
Jena said the endeavour will give global linkage to Odisha tribal producers and artisans. He advised to make the marketing platform a sustainable source of rewarding income for tribal people of Odisha.
Outlining the plan Chopra said, “It will be a comprehensive plan with multiple components. Dedicated handles on facebook, Twitter, Instagram, Linkedln and YouTube have been created to reach out to more and more people. The themes have been built around various tribes, their life and culture and their heritage.”
“Various activities will be undertaken to engage the social media followers and keep them updated on the events of the Odisha Adivasi Mela 2021. The cultural programme will be available on virtual mode. One can also have a virtual visit to Adivasi Museum through the Mela platform,” she added.
The Mela would also be held physically from January 26 to February 9 at Adivasi Exhibition Ground in Unit-1 area of Bhubaneswar. The timings will be from 11 AM to 7 PM. All Covid-19 protocols would be followed scrupulously. Online registration facility would be available from January 23 on the website of the Adivasi Mela-2021.
Online registration for visiting the Mela is only for the sake of convenience but not mandatory. Secretary Electronics and Information Technology Manoj Kumar Mishra, Special Secretary and Director ST SC Research and Training Institute Dr AB Hota, Managing Director Tribal Development Cooperative Corporation Mansi Nimbhal and senior officers were present at the event.