Bhubaneswar: Prime Minister Narendra Modi addressed the nation in his monthly radio broadcast ‘Mann Ki Baat’ today. During the address, Modi hailed Odisha’s Issak Munda for his efforts and creativity amid desperation and struggle.
“The use of technology by one of our friends will amaze us. This friend Shriman Isaak Munda ji hails from a village in Sambalpur district of Odisha. Isaak ji once used to work as a daily wager but now he has become an internet sensation. He is earning a lot through his YouTube Channel,” the PM said.
In his videos he shows prominently the local dishes, traditional ways of cooking, his village, his lifestyle, family and food habits. His journey as a YouTuber began in March 2020 when he posted a video related to Pakhal, the famous local dish of Odisha. Since then, he has posted hundreds of videos, the Prime Minister said.
“This effort of his is different for many reasons. Specially because through this, people living in cities get a chance to watch the lifestyle about which they don’t know much. Isaak Munda ji is celebrating by blending culture and cuisine equally and inspiring us too,” Modi added.
The story of Isaak Munda is truly inspiring. Coming from a tribal society, Munda belongs to Babupali village in Sambalpur district. He used to earn his livelihood by working as a labourer. But due to the lockdown triggered by COVID-19, his work was badly hampered. It was during this period he started his own Youtube channel and promoted local cuisines. Today, he his earning handsomely with many creative videos posted on the Internet.