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Odia Entrepreneur Introduces New Campaign Of Premium Product Trial Platform ‘Smytten’

Bhubaneswar: Swagata Sarangi, co-founder of Smytten, India’s largest online platform for premium product discovery and trial, is hopeful that their new brand campaign #BeSomethingNew is another step to solve the confusion of online consumers to decide to buy a product.

Smytten focuses on the pre-purchase experience of online shoppers, helping them to first try the product in the comfort of their home at a very minimal or no cost through its unique try-buy-try model.

On November 23, Smytten launched a new brand campaign #BeSomethingNew through a digital ad film with the anthem, “I CHOOSE I TRY, I LIKE I BUY”. The company further stated, “Smytten lets you try many products for almost free in the comfort of your home and helps you find the best one for you to #BeSomethingNew.”

Sarangi, who has completed his Plus Two from Khallikote Junior College, Berhampur, had secured 6th rank in Odisha +2 Science CHSE examination. Following which he graduated from Birla Institute of Technology and Science (BITS), Pilani, and worked with companies like Oracle, Schlumberger before heading to Indian School of Business (ISB), Hyderabad for his MBA.

He graduated from ISB in 2008 and was a recipient of ISB torch bearers award for his significant contribution towards academic activities of the school and his work as the elected president of one of the professional clubs.

Before taking the entrepreneurial plunge in 2015, Sarangi was heading business marketing at Google where he was deeply embedded into the Indian internet and digital ecosystem. During his stint with Google he spearheaded many large-scale ecosystem shaping initiatives like Great Online Shopping Festival, Get India Business Online, YouTube Fanfest, Helping Women Get Online to name a few.

Presently, Smytten is working with 600+ brand partners across lifestyle categories ranging from fragrances, beauty & makeup, male grooming, food & beverages, baby & mother care and wellness products. It has sampled more than 5000 products across categories on the platform and delivers millions of samples per year at the consumer’s doorstep.


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