Bhubaneswar: In Joranda, Dr Arun Kumar Praharaj , Global Chairman Vishva Odisha, Secretary Manoj Manmay, and Local Coordinator Rashmi had an interactive session with the women of the area on Thursday.
The participants are engaged in cottage industry products like Badi, incense sticks, phenyl, Pitha, Achaar etc. They were advised on better productivity and marketing of Odisha’s cottage industry products in India and globally.
Dr Praharaj said, “With the consistent efforts of Our Government The time has come that with our authentic Utkaliya skill set let’s achieve excellence through good quality , good packaging and better marketing to RE-establish the fact that Utkala means Utkrusta, The Best.”
He also encouraged the Nari Shakti they must research and innovate new ideas and invent innovative products and for their innovative ideas they will be rewarded and provided certificate of appreciation.
He also emphasized, in order to standardize the products a cooperative production centre should be established with the assistance from local Block Development Officer. Giving the example of Lizzat papad and Amul and their humble beginnings initially, he assured that to market the Made in Odisha cottage Industry Products amongst the NRO Community across the globe ,he would provide every possible support and assistance.
Finally Dr Praharaj said he would assist them in every possible manner in order to place our Made in Odisha products and to place the brand Odisha in International market at a respectable level.