Bhubaneswar: Vedanta Aluminium Metal Limited (BSE: 544780 | NSE: VAML) today announced the expansion of its flagship digital e-commerce platform, Vedanta Metal Bazaar (VMB) to the international market. As one of the first Indian digital aluminium marketplaces to expand into global trade, the platform now enables international customers to directly order and buy premium aluminium products online with unprecedented ease, transparency, and convenience.
Riding on the immense success of the platform in the India market, Vedanta Metal Bazaar will now be available across Asia, Europe, Africa and Americas. In FY26 alone, the platform processed transactions worth nearly $4.1 billion (over ₹38,000 crore) and fulfilled more than 23,000 orders. The platform has also witnessed growing adoption among Indian manufacturers. In addition to large OEMs, more than 550 MSMEs regularly use Vedanta Metal Bazaar for their aluminium requirements.
Commenting on the strategic expansion, Rajesh Kumar, CEO, Vedanta Aluminium, said, “The global expansion of Vedanta Metal Bazaar marks a significant milestone in our journey to redefine aluminium procurement through digital innovation. As the first Indian metals platform of its kind to enter global markets, this expansion strengthens our commitment with international customers while reinforcing India’s growing role in global trade, advanced manufacturing and sustainable industrial growth. As one of the world’s largest aluminium producers, Vedanta Aluminium is proud to contribute to the Prime Minister’s vision of ‘Make in India for the World’ by delivering world-class, Made-in-India aluminium solutions to global markets.”
Speaking on the platform’s impact, a Vedanta Metal Bazaar customer, Paramount Comm Ltd – Arvind Gupta, Procurement Head said, “Vedanta Metal Bazaar has made aluminium procurement significantly faster, more transparent and easier to manage. From live pricing and online order placement to shipment tracking and financing support, the platform gives us greater visibility and control across the buying journey. For growing businesses like ours, this has helped reduce procurement complexity, improve planning and respond more quickly to market requirements.”
The launch was marked by a dedicated global customer webinar attended by more than 600 participants from across international markets.By extending this proven digital model to international buyers, Vedanta Aluminium is opening new global trade corridors.The expansion will enable overseas enterprises and SMEs to access the same transparent, efficient and seamless buying experience that has driven strong adoption among Indian manufacturers.
Engineered to function as a world-class, 24×7 digital gateway, the platform significantly reduces supply chain complexity through automated workflows, bringing B2C ease to global B2B procurement. VMB Exports features a comprehensive product catalogue of over 1000 aluminium product variants, easy online self-registration for immediate customer onboarding, digital contract and MOU management, and simplified price booking with live LME-linked hedging. Customers also gain real-time financial visibility into live ledger balances and invoices, alongside rapid query resolution tools. Upcoming features will further enhance the user experience with end-to-end live shipment tracking from dispatch to port delivery, one-click access to critical export documentation (such as Bills of Lading and packing lists), and integrated AI-driven virtual assistants for instant customer support.
Quality assurance is integrated directly into the buying journey, with test certificates, bank guarantees, and letters of credit seamlessly built into the platform’s digital documentation suite. Consistently recognised among the top global aluminium companies in the S&P Global Corporate Sustainability Assessment (CSA) rankings, Vedanta Aluminium’s international rollout of Vedanta Metal Bazaar ensures that global customers can easily source certified, sustainable, and traceable aluminium to support the urgent international shift toward decarbonised supply chains.
