Bhubaneswar: The Odisha Government has operationalised 68 Way-Side Amenity Centres (WACs) across 25 districts along major National and State Highways, with an investment of around ₹25 crore, aiming to improve travel facilities while creating livelihood opportunities for women Self-Help Groups (SHGs).
The centres, renovated and modernised by the Department of Tourism, are equipped with essential facilities to provide a safe and comfortable experience for tourists and commuters.
Deputy Chief Minister Pravati Parida recently interacted with women SHG members engaged in operating the centres, taking stock of their experiences, operational challenges and the scope for expanding women-led enterprises through the initiative.
During the interaction, Parida encouraged the SHG members to serve hygienic, nutritious and quality traditional Odia food, promote indigenous products and offer warm hospitality to visitors. She appreciated their entrepreneurial efforts and stressed that the centres should emerge as platforms for showcasing Odisha’s culinary heritage alongside generating sustainable income for women.
The initiative is expected to strengthen women’s financial independence, promote grassroots entrepreneurship and contribute to the rural economy.
According to the government, all 68 centres offer clean toilets, safe drinking water and resting facilities free of cost. Travellers are required to pay only for food and beverages purchased from the SHGs operating the centres.
For ensuring safety and uninterrupted services, CCTV surveillance systems have been installed at all locations. DG sets and inverter facilities have also been provided to maintain power supply.
The government has also engaged 544 contractual personnel through CFMS agencies for the operation and maintenance of the facilities. The workforce comprises 204 security personnel, 272 sanitation workers and 68 maintenance staff, with eight personnel deployed at each centre.
The initiative is aimed at positioning the highway amenity centres as showcases of Odisha’s hospitality, cleanliness and safety while integrating tourism infrastructure development with women’s economic empowerment.
