New Delhi: Air India announced on Monday that it entered a memorandum of understanding (MoU) with the Ministry of Tourism to jointly promote India as a premier global tourism destination and to strengthen the country’s position as a key aviation and transit hub.
The MoU establishes a framework for coordinated initiatives across tourism marketing, trade engagement, transit tourism and visitor experience enhancement, the statement from Air India said.
It will leverage Air India’s expanding global network and the Ministry’s Incredible India branding to boost inbound tourism and global visibility.
Under the agreement, Air India and the Ministry of Tourism will collaborate on co-branded global marketing campaigns and tourism promotion across digital, social media, inflight branding, and other consumer-facing platforms.
The partnership will also explore opportunities to extend Incredible India branding across Air India’s touchpoints.
The statement added the collaboration will encourage travellers to discover India’s cultural, heritage, natural and experiential offerings.
“As the airline that proudly carries India in its name, Air India has a unique responsibility to showcase the country to the world and serve as an ambassador for ‘new India” that is confident, vibrant, warm, and welcoming,” said Nipun Aggarwal, Chief Commercial Officer, Air India.
As Air India expands its reach that already spans five continents and welcomes more visitors to India, this partnership will put the spotlight on a nation that truly is uniquely remarkable, he added.
“With Air India serving 40 international destinations across five continents and welcoming millions of visitors to India each year, the airline’s new world-class aircraft, digital platforms, inflight experiences, and global commercial presence will become powerful channels for taking the Incredible India story to travellers around the world,” the company said.
Air India’s network today spans North America, UK & Europe, Australia, Africa, and Asia – regions that together account for nearly 95 per cent of the world’s population.
(IANS)
