Bhadrak: The Bhadrak district administration has launched a concerted effort to obtain a Geographical Indication (GI) tag for ‘Palua Ladu’, a beloved traditional sweetmeat celebrated for its unique flavor and artisanal craftsmanship. This initiative aims to preserve the cultural heritage of the sweet while elevating Bhadrak’s identity on a global stage.
Bhadrak Collector Dilip Routrai has directed all departmental heads, tehsildars, and block development officers to include ‘Palua Ladu’ in hospitality packets for official meetings and events, emphasizing its cultural significance.
Routrai said securing the GI tag will not only protect the historical legacy of ‘Palua Ladu’ but also provide Bhadrak with a distinct identity.
He said the recognition would boost the local economy by promoting the skills of Bhadrak’s confectioners and showcasing Odisha’s rich culinary heritage worldwide.
Known for its rich taste, ‘Palua Ladu’ is crafted using traditional ingredients such as arrowroot powder (palua), semolina, and sugar, following time-honoured methods. The district administration is collaborating with local sweet makers and cultural organizations to compile the necessary historical and technical documentation for the GI tag application.
If successful, ‘Palua Ladu’ will join other Odisha specialties like ‘Rasagola’ and ‘Kandhamal Haldi’ on the prestigious GI-tagged list, further cementing the state’s cultural legacy.
