Bhubaneswar: In a major initiative to preserve and promote Odisha’s iconic Pipili Chandua craft, Chief Minister Mohan Charan Majhi on Thursday laid the foundation stone for the ultra-modern ‘Pipili Chandua Handicraft Hub’ at Pipili in Puri district.
The project, to be developed at an estimated cost of around ₹80 crore, is aimed at strengthening the traditional appliqué craft sector and connecting it with national and international markets.
Describing Pipili Chandua as more than just a handicraft, the Chief Minister said it represents the pride of the Odia people and embodies ‘Odia Asmita’ (Odia identity). He noted that the centuries-old art form shares a deep and inseparable connection with the traditions of Lord Jagannath and the world-famous Rath Yatra.
Majhi said the state government’s objective is to position Pipili Chandua in the global marketplace while ensuring sustainable livelihoods for artisans engaged in the craft.
According to official estimates, the project will directly benefit more than 6,000 artisans from Pipili and nearby areas. A dedicated Raw Material Bank will be established under the project to ensure the availability of quality raw materials at affordable prices.
The Chief Minister also highlighted plans to equip artisans with skills required for the digital economy. Special training programmes in digital marketing, branding and packaging will be provided, with a focus on empowering women artisans and members of self-help groups.
The proposed handicraft hub is expected to serve as a comprehensive ecosystem for production, marketing, skill development and promotion of the traditional craft. Besides preserving Odisha’s rich cultural heritage, the initiative is expected to accelerate the economic growth of artisan communities and create new market opportunities for their products.
Officials said the project marks a significant step towards modernising Odisha’s handicraft sector while safeguarding one of the state’s most celebrated cultural traditions.
