Bhubaneswar: To take the message of solar power to the last mile, the Odisha government and power distribution company TPSODL are using street plays to create awareness about rooftop solar generation.
The state government, along with TP Southern Odisha Distribution Limited (TPSODL), this week launched a campaign in villages and remote tribal areas in eight districts to spread awareness on the benefits, eligibility and adoption process of ‘Pradhan Mantri Surya Ghar: Muft Bijli Yojana’.An official said the initiative banks on the power of street theatre as a strong last-mile communication tool.
“Dedicated and trained artistes are travelling and performing specially developed plays in Odia and local dialects, using familiar characters, situations, humour, music and dialogue to explain the benefits of rooftop solar in a simple and relatable manner,” he said.
The campaign is underway in Malkangiri, Koraput, Rayagada, Nabarangpur, Gajapati, Kandhamal, Boudh and Ganjam districts, where 250 ‘nukkad nataks’ (street plays) are being held.
The performances are being held during evening hours, when rural communities are more likely to gather after their daily work. Teams mobilise people at village-level locations before the performance, giving the audience a chance not only to watch the play but also to interact with the campaign team.
IEC (Information, Education and Communication) materials are also being distributed to help interested consumers understand the next steps for installation. TPSODL has earlier used street plays extensively for public safety, animal safety, prevention of unauthorised hooking, electrical safety, energy conservation and other community awareness initiatives.
