San Francisco: Meta has renamed the Facebook News Feed to just ‘Feed’. The brand is making the change because the mention of ‘news’ in ‘News Feed’ was apparently confusing for some.
The ‘news’ label has led some to believe that there are only news stories in the mainstream.
“Starting today, our News Feed will now be known as ‘Feed’,” announced the company on Twitter. “Happy scrolling!”
The ‘News Feed’ name had been in place since the feature was first introduced more than 15 years ago.
In a statement, a Facebook spokesperson said the new moniker was meant “to better reflect the diverse content people see on their Feeds.” The company added that the new name won’t change how the feature works in the app.
Meanwhile, Facebook lost daily users globally, reporting lower-than-expected ad growth that sent its stock plunging nearly 20 per cent.
The massive stock drop instantly wiped out roughly $200 billion in its market value.
The Meta-owned Facebook platform registered 1.929 billion daily users in the fourth quarter of 2021 — from 1.93 billion in the previous quarter.
Facebook’s monthly active users (MAUs) were 2.91 billion as of December 31, 2021, an increase of 4 per cent year-over-year.
Meta still made nearly $40 billion in profit in 2021, mostly from advertising.