Bhubaneswar: In a bid to revolutionize the dairy industry, the Odisha government has introduced an on-call Artificial Insemination (AI) service, enabling dairy farmers to book AI services for their animals from the comfort of their homes.
The Fisheries and Animal Resources Development Department has urged dairy farmers and cow-keepers across the state to utilize the toll-free number ‘155333’ to book AI services for their dairy animals.
In this system, after a farmer calls, his name is registered for providing service. Artificial Insemination workers of the locality are being instructed to perform artificial insemination and the work is completed using an OTP-based verification system. It is noteworthy that Odisha is the first state in the country to provide this type of service.
Dairy farmers of the state now get timely assistance for animal breeding related services with on-spot artificial insemination for their cows and buffalos. ON-Call AI services also work towards efficient tracking and monitoring of breeding related issues of dairy animals. Through this, the state government has reiterated its commitment to modernize dairy farming and increase milk production in the state.
Ten Artificial Insemination workers of Odisha were awarded for best On-Call AI service during the recently concluded state-level Fisheries and ARD fair Matsya-Pranee Samavesh Odisha (MPSO)-2025.
These best artificial insemination workers represent ten districts of the state viz: Balasore, Bhadrak, Bargarh, Cuttack, Ganjam, Jagatsinghpur, Jajpur, Kendrapara, Mayurbhanj and Puri; where on-call artificial insemination service is currently in operation.
Fisheries & Animal Resources Development Department is making efforts to provide this service in other districts in the coming days. This service will bring significant changes in the field of dairy development and enhanced milk production in Odisha.
