Bhubaneswar: Radharani Women Self Help Group (WSHG) of Bhubaneswar and Dibyajyoti Women Self Help Group (WSHG) of Rourkela signed an Memorandum of Agreement with Milk Mantra Dairy Pvt Ltd. in presence of Director of Agriculture & Food Production, Odisha, Prem Chandra Chaudhary, at Krushi Bhavan on March 11.
The agreement is aimed at formalizing the marketing and sale of Millet Shakti products of both WSHGs on the online portal of Milk Mantra (Daily Moo). It is the first of its kind initiative by the Odisha Millets Mission.
At the outset, Joint Director of Agriculture (Odisha Millets Mission) welcomed the representatives of Milk Mantra, WSHG members and staff of Odisha Millets Mission. The Memorandum of Agreement was signed and exchanged between both the parties.
Within this arrangement, Milk Mantra shall pick order from concerned WSHGs and stock in their storage. Consumers can place order on Daily Moo and the millet products shall be delivered to their doorstep by the Milk Mantra. The products shall be made available in Bhubaneswar capital region as well as Rourkela urban region for the customers.
Under the trial supplies, already sale of over Rs 60,000 has been done as the demand among consumers is very high and they are appreciating the Millet Shakti products. This innovative way of marketing & selling millet products shall provide enhanced income source to the WSHGs which is important for making the millet based enterprises financially sustainable in the long term.
As per the response of the sales, more WSHGs, more products and more regions across Odisha shall be expanded within this arrangement. Director of Agriculture & Food Production wished both the parties well and advised them to work sincerely for making the initiative successful.
